Is Branding Your Business An Issue?
When I started this journey in 2007, it was for me. I had no idea what I was doing, let alone know how to go about branding a business. Working with my then mentor, she instilled the branding principles I still use today in my own business. Not only did these principles apply to the online business I was creating but also translated over into my 9-5 which allowed me to transition into more of a project management role. If you are ready to get off the struggle bus, check out my 6 Step Branding Blueprint below for more details.
Creating Authority
Creating authority in your business is hard when you have no idea where to start. In this lesson, I discuss creating authority, why you need a purpose behind your vision, and celebrating your wins.
Target Audience
Who are you talking to? Knowing your target audience is a crucial elememt in yor success. If you do not know who you are talking to, then you are talking to no one. Get clarity on who you should be talking to and how to find them.
Content Creation
In this lesson, we discuss content creation. In the digital age, we are in having an online presence is crucial to how most people consume their content. Whether you are a brick and motor business, online entrepreneur, MLM'er, or blogger content is king!
Brand Evaluation
What does your brand message say about you? Being consistent in your message is important. If your brand message is all over the place then it confuses your target audience. And I don't know about you, but I've never bought anything during a state of confusion. Consistency is the key!
Audience Building
Do you have an audience yet? Delivering your message to the wrong customers will get you nowhere. But delivering that same message to customers who want to hear what you have to say will generate the business you need to sustain your business.
Mindset
Self-talk can be the make it or break it in your business. Negative talk can and will hinder or halt your business goals and growth.